THE BACKGROUND

• The river Cauvery flows through Karnataka and Tamil Nadu.
• Has always been the source of life and well being.
• 87% of its tree cover removed in the last 50 years.
• This has resulted in a dramatic fall in water levels.
• Is now becoming a seasonal stream. 
• Water source for irrigation and hydroelectric power. 
• Lack of water is creating a Tsunami of stress.
  
  
  

• Farmers livelihood is at stake.
• Several farmers have committed suicide.
• 800 lakh citizens are facing water scarcity.
• The Cauvery is the key source of water for Bengaluru.

SIMPLE SOLUTION : PLANT TREES

• This initiative is called CAUVERY CALLING.
• Its done with Isha Outreach.
• Is a part of a Agroforestry model.
• The trees will be planted on farmlands.
• The trees benefit farmers and provides them with a source of income.
• The trees improve water absorption, retention and will give life to the Cauvery.

Please support this campaign as planting trees will help farmers, rejuvenate the Cauvery river and make it the life-blood once again for crores of fellow citizens who depend on it. Each tree costs just INR 42. Fund INR 4200 and you help plant 100 trees.

THE SCALE AND BENEFITS

At it's heart, the core idea underpinning Cauvery Calling is breathtakingly simple and scalable. Trees – which serve as nature’s original carbon-sinks, as water reservoirs, as fertiliser units as well as oxygen chambers – have the potential to address almost all our ecological concerns. However, in a poor and heavily populated country like India that there is simply not enough land to expand forests. So where are we going to plant trees? The simple answer is – Farmlands. The beauty of this solution is that it works on multiple levels and is a win-win for every stakeholder. It is a solution which marries Ecology with Economy.

The target is to help the 5.2 million farmers bring the land under green cover by planting 2.42 billion trees in a span of 12 years.

The 2.4 Billion trees will transform the lives of 5.2 million farmers and save a dying river. But it only will happen if each of us understands the severity and enormity of the task and does our bit.

Watch this video to understand the story behind this initiative.

Agroforestry is considered as number one solution for (1) Climate change mitigation through carbon sequestration, (2) Biodiversity conservation, (3) Soil health enrichment, and (4) Air and water quality improvement (5) Improving the income of impoverished farmers.

This mission by the ISHA OUTREACH team is called CAUVERY CALLING and this initiative of mine aims to raise funds to plant trees and bring the CAUVERY BACK TO LIFE. Let us make this happen together.

BENEFITS TO FARMERS

FUND GENEROUSLY :

• INR 4200: 100 trees will be planted.

• INR 8400: 200 trees will be planted.

• INR 42000: 1000 trees will be planted.

• INR 420000 : 10000 trees will be planted.

All funding has 80G benefits.

ABOUT ME

My name is Arvind Ganesh. I am working at Maccaferri India.

Am not an environmentalist!!!

This campaign of mine is for a cause that is very relevant and has a high impact. Am doing this initiative as a concerned citizen.

This is an initiative that will change the course of life for millions - literally. When is the last time that you have heard of all of us coming together to bring a mighty river back to life by planting trees ? The River Cauvery (spelt Kaveri sometimes) originates in Coorg ( Karnataka) and then finally drains into the Bay Of Bengal in Tamil Nadu. Here are some relevant facts about the Cauvery.

- Did you know the water supply to Bengaluru city is dependent on the Cauvery ? The water stored in Thorekadanahalli is pumped up to provide water for Bengaluru city.
- Did you know that during its 805 km journey the Cauvery impacts 80 mn people (That is the population of UK +Portugal) across TN, Karnataka, Puducherry and parts of Kerala.
- It is the key source of drinking water, irrigation water and electricity to millions.
- Rural folk, Urban folk, farmers all have their lives linked to this river and its water levels are dropping at an alarming rate.

Let's come together and bring the mighty CAUVERY back to life. Cauvery is calling !! Kindly do support my campaign.

CAUVERY CALLING IN THE NEWS :

IMPACT :

Cauvery calling is a very real time experience for farmers who have been touched by this cause. its a very heart rendering experience for all Isha volunteers who work closely with them. 

ABOUT ISHA OUTREACH

Isha Foundation is a non-profit, spiritual organisation founded in 1992 near Coimbatore, India, by Sadhguru Jaggi Vasudev. It hosts the Isha Yoga Centre, which offers yoga programs under the name Isha Yoga. The foundation is run "almost entirely" by volunteers. The word Isha means "the formless divine. 

Isha Outreach, a public charity trust, is Isha’s social outreach initiative which implements several large-scale human service projects to support individual growth, revitalise the human spirit, rebuild communities, and restore the environment. The CAUVERY CALLING project is one of the initiatives.

TAX BENEFITS

Funding for this campaign is eligible for tax breaks. As a registered trust, Isha Outreach provides receipts u/s 80G of the Income tax act, 1961. Foreign funding is not accepted for this campaign. 

Please DO NOT fund this campaign if you are not an Indian citizen/Indian and/OR if you do not have a PAN card.